OLX Group acquires Inmokey: a solid commitment towards user-oriented technology

OLX Group has just announced the purchase of Inmokey, a software system for the real estate market created in 2011 in Mar del Plata, Argentina, whose services are used by more than 1,500 real estate agents. Since last year, when it acquired Properati, OLX Group has intended to offer a better service to its more than 2,500 real estate users throughout the region. The expansion of Properati in different Latin American countries was very well received in the market. During the first months, the platform experienced high growth in users, customers and turnover.

“The main purpose of Properati is to empower users to have the best experience when they look for their next home by way of technological tools and relevant data. In order to achieve this, it also means helping sellers to be more efficient and provide the best possible service to potential buyers”, states Gabriel Gruber, Co-founder of Properati and current Regional Director of Real Estate at OLX Group for Latin America. He also claims that “the purchase of Inmokey is one more step towards the same goal: to improve the management of real estate professionals so that they can offer better experiences and answers to users, since the better the management that professionals make of the properties they offer in OLX and Properati, the better the information that users will be able to access, and the faster and better quality will the attention they receive be.”

By acquiring Inmokey for its operations in Argentina, Ecuador and Peru, OLX Group consolidates its value proposition in the real estate market focused on the importance and primacy of the user. This way, the Group adds a product validated by thousands of customers who renew their confidence in integral solutions every month.

“This acquisition is very important for us—it will enhance the development of several new tools and the incorporation of new technology thus opening a door for us to reach new markets,” pointed out Ignacio Repetto, Co-founder of Inmokey.

“The purchase of Inmokey is 100% aligned with the purpose of Properati. Inmokey is an entrepreneurial team with 10 years of experience in providing solutions to more than a thousand real estate agents. In addition, it has a work culture that represents our values as a company: an agile team with a solid product that solves the needs of its customers”, added Gruber.

By way of this acquisition, OLX Group reinforces its strategy to offer better solutions in order to help buyers and sellers in the process towards finding and getting their next home.

About OLX Group

OLX Group is the online marketplaces network with the highest growth in the world, rendering services to more than 350 million people a month. OLX Group develops solutions to purchase, sell and exchange products and services in a safe, intelligent and efficient fashion. The Group operates through more than 20 brands in 5 continents, including OLX and Properati, among others. OLX Group is the online classifieds division of Prosus, one of the largest technology investors in the region.

About Properati

Properati is a real estate web platform that lies in technological development to add value to the real estate market, making the work easier for those who are looking for a new home, real estate agents and construction companies that offer properties. Every month, more than 3 million people visit Properati in LATAM, browsing more than 2 million properties on listing.

About Inmokey

Inmokey is a software that provides technological solutions for real estate companies, so that they can optimize their commercial management and provide a better service to their customers. It was born in 2011 in Mar del Plata, Argentina, and currently there are more than 1,500 real estate agents using its services.